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Insights

Perspectives. On media and technology.

Practical, long-form articles from our work in social media, live production, design, automation and software.

FeaturedMedia

What is social media management? A playbook for brands

A practical social media management playbook for brands: strategy, content pillars, calendars, platform-by-platform publishing, community care and KPIs.

11 min read

More articles

Further reading.

AI & Automation

AI agents for business: what to automate first

A practical scoring framework for choosing your first AI agent workflows, plus the guardrails, human review points and metrics that keep automation honest.

11 min read
AI & Automation

WhatsApp chatbot for business: use cases, API and costs

What a WhatsApp chatbot can handle for your business, how templates and the 24-hour window work, when AI makes sense, and how to plan costs, consent and human handoff.

11 min read
Media

Live stream production checklist for YouTube and Twitch

Everything a professional broadcast needs, in order: pre-production, scenes and overlays, OBS settings, on-screen goals, moderation, a run-of-show, a Plan B and the post-stream clips.

11 min read
Media

Video clipping: how to turn long videos into Shorts

A practical guide to video clipping: how to find standalone moments in long-form content, edit them for vertical feeds, publish on a steady cadence and measure what actually works.

11 min read
Products

Agent development environment: run multiple AI coding agents

Parallel AI coding agents can multiply throughput or the mess. Here is what an agent development environment is and how to split, isolate and review the work.

11 min read
Products

Voice dictation on Mac: setup, commands and tips

A practical guide to voice dictation on Mac: how to turn it on, which commands to use, how to fix common problems and when a dedicated app is worth it.

11 min read
Design

Print on demand design workflow: from trend to listing

A step-by-step system for turning trend research into print-ready designs and well-optimized listings across Redbubble, Etsy, Adobe Stock and Creative Market.

11 min read
Engineering

Building a bilingual Next.js App Router site: i18n, hreflang, and structured data done right

How we ship bilingual sites on the Next.js App Router without bolting i18n on as an afterthought — routing, hreflang, structured data, and the middleware tricks that keep both languages first-class.

12 min read
Creator partnerships

Anatomy of a brand × creator partnership: how the deals are scoped, priced, and measured

A deep walk-through of how brand × creator partnerships really work — sourcing, pricing, contracts, production, and post-campaign measurement, with specific deal mechanics from international markets including Türkiye.

14 min read
Engineering

A sub-1s studio site: the performance budget we ship to

How we ship studio websites that paint first content under one second on a mid-range phone over 4G — the budget we hold ourselves to and the architectural decisions that matter most for Core Web Vitals.

11 min read

Media services

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