Interface designConcept
Tally Founder dashboard
A clickable dashboard prototype — calm states, real data tables, and a flow built for testing.
Inside the work
The morning view.
Four KPIs, a tabbed table, and the sparklines that show the trend without shouting it.
Overview
Tally is a concept for a founder-facing dashboard: the one screen you check on the first coffee of the morning to know whether the business is healthy. Not a wall of charts — a calm read.
The brief
- Problem
- Early dashboards answer what is easy to query, not what the founder asks.
- Constraint
- It has to be testable with users before any code is written.
- Answer
- A clickable prototype built from four morning questions, with every state designed.
Most early-stage dashboards are built by engineers solving for what's easy to query. Tally is built the other way around: from the questions a founder actually asks at 8am — are we growing, are we losing anyone, what changed yesterday, what needs me today.
Four KPI cards across the top, each with a sparkline and a real delta. Below them a tab strip — Today / Week / Month — that doesn't reload the page. Below that a table: the ten most recent events, sortable, with a calm empty state when there's nothing to read.
The prototype is clickable end-to-end. Filters work, the tabs swap content, the empty states are designed rather than skipped, and the loading skeletons match the final layout — no jump on settle.
About this concept
This is a concept build for a fictional client. It shows the process and the standard we bring to client engagements.
Approach
Calm, real, testable.
Questions, not charts
Each surface answers a question the founder asked out loud. Anything that doesn't, isn't on the screen.
Empty states first
Designed empty, loading and error states before the happy path. The boring days are most of the days.
Clickable, not pretty
The prototype walks through three real flows end-to-end. Stakeholders click — they don't squint at frames.
What it includes
Ready for user testing.
Figures refer to the concept brief.
Screens
18hi-fi screens
Home, drill-downs, settings and the three primary flows — designed at handoff fidelity.
Flows
3clickable flows
New signup, churn investigation, weekly digest. Each one is a real path through the prototype.
States
Empty, loading and error
Every surface, every state. Skeletons match the final layout, so nothing jumps when data arrives.
Handoff
Tokens and specs
Design tokens, component variants and per-screen redlines, ready for engineering.
Tooling
- Figma
- Variables
- Auto Layout
- Prototype
- Tokens Studio
Try it yourself
A working build, not a picture.
Open the demo and use it the way a guest or a client would. Every tap and tab works.